Google Shopping
Deep dives on Google Shopping ranking signals, bidding strategy, and Performance Max. The platform changes fast — we cover what's working right now.
Shipping Weight and Dimensions in Google Shopping Feeds
When to submit shipping_weight and shipping dimensions in your product feed, and how to format each attribute correctly.
Backorder vs Out of Stock: availability for In-Transit Stock
Learn which availability value to submit for products en route from your supplier, and what Google requires.
Preorder and Backorder Values in Google Shopping Feeds
Learn exactly when to use preorder vs backorder in your product feed, how to format availability_date, and what your landing page must show.
Google Shopping Image Rules That Kill Shopify Conversions
Google Shopping image requirements Shopify merchants ignore—cropping, background scoring, and attribute errors—silently cut CTR 15–24%. Fix all 6 issues in 30 minutes.
Google Shopping Feed Setup for Shopify: Step-by-Step
Google Shopping feed setup for Shopify takes under 2 hours — covers account creation, feed generation, approval, and first-impression optimization.
Google Shopping Side Panel Product Highlights Copy Guide
Google Shopping side panel product highlights copy renders verbatim — use this 4-part ABPD bullet formula to dominate the expanded panel and lift CTR by 22%+.
Performance Max Asset Groups Are Killing Your Feed: A $200k Audit Breakdown
PMax cannibalizes Shopping campaigns by promoting low-margin SKUs when your feed lacks product_type hierarchy. Forensic analysis and fixes most agencies miss.