Google Shopping
Deep dives on Google Shopping ranking signals, bidding strategy, and Performance Max. The platform changes fast — we cover what's working right now.

Google Shopping Image Rules That Kill Shopify Conversions
Google Shopping image requirements Shopify merchants ignore—cropping, background scoring, and attribute errors—silently cut CTR 15–24%. Fix all 6 issues in 30 minutes.

Google Shopping Feed Setup for Shopify: Step-by-Step
Google Shopping feed setup for Shopify takes under 2 hours — covers account creation, feed generation, approval, and first-impression optimization.

Google Shopping Side Panel Product Highlights Copy Guide
Google Shopping side panel product highlights copy renders verbatim — use this 4-part ABPD bullet formula to dominate the expanded panel and lift CTR by 22%+.

Performance Max Asset Groups Are Killing Your Feed: A $200k Audit Breakdown
PMax cannibalizes Shopping campaigns by promoting low-margin SKUs when your feed lacks product_type hierarchy. Forensic analysis and fixes most agencies miss.
