Google Shopping
Deep dives on Google Shopping ranking signals, bidding strategy, and Performance Max. The platform changes fast — we cover what's working right now.
availability_date in Shopping Feeds: Format, Conditions and Errors
Learn when availability_date is required, how to format it correctly, and what happens when it is missing or malformed in your product feed.
size_type in Google Shopping Feeds: Values, Format and Rules
Learn when size_type is required, what values it accepts, and how it works with the size attribute to prevent apparel disapprovals.
age_group in Google Shopping Feeds: Values, Rules and Variants
Learn which age_group values Google accepts, when submission is required, and how it works with item_group_id for apparel variants.
Shipping Attribute in Google Shopping Feeds: Format and Rules
Learn the exact sub-attributes, mandatory conditions, and formatting rules for the shipping attribute in Google Shopping product feeds.
Multipack Attribute in Google Shopping Feeds: When and How to Use It
Learn when the multipack attribute is required, what value format to submit, and how it differs from is_bundle in Google Shopping feeds.
is_bundle Attribute in Google Shopping Feeds: A Practical Guide
Learn when and how to submit the is_bundle attribute correctly to avoid disapprovals in Google Merchant Center.
Backorder vs Out of Stock: availability for In-Transit Stock
Learn which availability value to submit for products en route from your supplier, and what Google requires.
Preorder and Backorder Values in Google Shopping Feeds
Learn exactly when to use preorder vs backorder in your product feed, how to format availability_date, and what your landing page must show.
Google Shopping Image Rules That Kill Shopify Conversions
Google Shopping image requirements Shopify merchants ignore—cropping, background scoring, and attribute errors—silently cut CTR 15–24%. Fix all 6 issues in 30 minutes.
Google Shopping Feed Setup for Shopify: Step-by-Step
Google Shopping feed setup for Shopify takes under 2 hours — covers account creation, feed generation, approval, and first-impression optimization.
Google Shopping Side Panel Product Highlights Copy Guide
Google Shopping side panel product highlights copy renders verbatim — use this 4-part ABPD bullet formula to dominate the expanded panel and lift CTR by 22%+.
Performance Max Asset Groups Are Killing Your Feed: A $200k Audit Breakdown
PMax cannibalizes Shopping campaigns by promoting low-margin SKUs when your feed lacks product_type hierarchy. Forensic analysis and fixes most agencies miss.