Merchant Center
How to keep your Merchant Center account healthy: fixing disapprovals, navigating policy updates, and structuring data so Google rewards you.
identifier_exists With a GTIN: What to Set for brand
When a product has a valid GTIN but no brand value, here is what Merchant Center requires for identifier_exists and brand.
Price and sale_price Formatting Rules for Merchant Center Feeds
Exact currency codes, decimal rules and landing page requirements for price and sale_price attributes in Google Merchant Center.
How to Diagnose Missing GTINs in a Product Feed
Step-by-step checks to find, fix, or correctly omit GTINs in your Google Shopping product feed.
Google Shopping Products Not Showing: 11 Silent Feed Errors
Active feed, zero impressions? These 11 Merchant Center errors silently suppress products — audit and fix every one in 30 minutes, no dev needed.
GTIN Exemption Dead: 2026 Workaround for Custom Goods
Google rejected 73% of GTIN exemptions in Q1 2026. Three handmade brands now use Brand + MPN [feed structure](/posts/free-product-feed-audit-what-it-checks-what-it-misses-and-how-to-act-on-the-resu)s to keep 380+ SKUs compliant without buying fake GTINs.