Merchant Center
How to keep your Merchant Center account healthy: fixing disapprovals, navigating policy updates, and structuring data so Google rewards you.
Tax Attribute in Google Shopping Feeds: Format and When to Submit
Learn when to include the tax attribute in your product feed and how to format country, region, rate, and tax_ship sub-attributes correctly.
identifier_exists False: What to Submit and When It Backfires
When to set identifier_exists to false in your product feed, what companion attributes you still need, and what causes its own disapproval.
MPN Attribute in Product Feeds: Rules When There Is No GTIN
Learn when the mpn attribute is required, how to format it correctly, and what to submit when a product has no GTIN.
google_product_category Taxonomy: How to Choose the Right Value
Learn when and how to set google_product_category correctly, avoid disapprovals, and handle override cases in your feed.
Merchant Center Price Mismatch Disapproval: Trace the Source Attribute
How to identify which price attribute caused a Merchant Center disapproval when your feed and landing page prices diverge.
Brand Attribute in Feeds: Private-Label and Unbranded Products
How to format the brand attribute for private-label or unbranded products, and how that choice interacts with identifier_exists and GTIN rules.
Shipping Weight and Dimensions in Google Shopping Feeds
Learn when shipping_weight and dimension attributes are required in Merchant Center feeds and how to format values correctly.
identifier_exists With a GTIN: What to Set for brand
When a product has a valid GTIN but no brand value, here is what Merchant Center requires for identifier_exists and brand.
Price and sale_price Formatting Rules for Merchant Center Feeds
Exact currency codes, decimal rules and landing page requirements for price and sale_price attributes in Google Merchant Center.
How to Diagnose Missing GTINs in a Product Feed
Step-by-step checks to find, fix, or correctly omit GTINs in your Google Shopping product feed.
Google Shopping Products Not Showing: 11 Silent Feed Errors
Active feed, zero impressions? These 11 Merchant Center errors silently suppress products — audit and fix every one in 30 minutes, no dev needed.
GTIN Exemption Dead: 2026 Workaround for Custom Goods
Google rejected 73% of GTIN exemptions in Q1 2026. Three handmade brands now use Brand + MPN [feed structure](/posts/free-product-feed-audit-what-it-checks-what-it-misses-and-how-to-act-on-the-resu)s to keep 380+ SKUs compliant without buying fake GTINs.