Practical guides on Google Shopping feed optimization
Field-tested playbooks, deep dives and case studies to help your e-commerce store rank higher, convert better, and waste less ad spend.
Latest articles
size_type in Google Shopping Feeds: Values, Format and Rules
Learn when size_type is required, what values it accepts, and how it works with the size attribute to prevent apparel disapprovals.
additional_image_link for Variants: Mapping Extra Images per SKU
How to assign and format additional_image_link at the variant level in a Shopping feed, with format rules and constraints.
Mapping a Shopify Metafield to product_highlight in a Shopping Feed
Learn how to retrieve a Shopify metafield via the Admin GraphQL API and map its value to Google's product_highlight attribute.
age_group in Google Shopping Feeds: Values, Rules and Variants
Learn which age_group values Google accepts, when submission is required, and how it works with item_group_id for apparel variants.
Tax Attribute in Google Shopping Feeds: Format and When to Submit
Learn when to include the tax attribute in your product feed and how to format country, region, rate, and tax_ship sub-attributes correctly.
identifier_exists False: What to Submit and When It Backfires
When to set identifier_exists to false in your product feed, what companion attributes you still need, and what causes its own disapproval.
Color Attribute in Product Feeds: Format Rules and Variant Grouping
Exact character limits, multi-value syntax, prohibited terms and how color ties into item_group_id variant grouping.
sale_price_effective_date: Format Rules and Feed Errors
How to correctly format the sale_price_effective_date attribute in your product feed and avoid common Merchant Center errors.