Practical guides on Google Shopping feed optimization
Field-tested playbooks, deep dives and case studies to help your e-commerce store rank higher, convert better, and waste less ad spend.
Latest articles
7 Reasons Your Google Shopping Ads Aren't Converting (And How to Fix Them)
Your impressions are fine but your conversion rate is flat. Here are the 7 most common diagnoses — and the 30-minute fix for each — based on hundreds of e-commerce audits.
Shopify Product Feed for Google Shopping: Step-by-Step Setup
The 2026 step-by-step guide to setting up a Shopify product feed for Google Shopping that actually converts. Covers Google channel, custom feeds, metafields, variants, and the most common Shopify-specific gotchas.
How AI Rewrites Improve Google Shopping CTR by 40%
Case study breakdown: how AI-powered title and description rewrites lifted Google Shopping CTR by 40%+ across three e-commerce stores in different verticals — and the specific rewrite patterns that drove the lift.
Merchant Center Errors: The 12 Most Common Issues and Solutions
Every Merchant Center error, in plain English. The 12 most common product disapprovals — what triggers each, how to diagnose, and how to fix them in production without losing impressions.