Practical guides on Google Shopping feed optimization
Field-tested playbooks, deep dives and case studies to help your e-commerce store rank higher, convert better, and waste less ad spend.
Latest articles
MPN Attribute in Product Feeds: Rules When There Is No GTIN
Learn when the mpn attribute is required, how to format it correctly, and what to submit when a product has no GTIN.
google_product_category Taxonomy: How to Choose the Right Value
Learn when and how to set google_product_category correctly, avoid disapprovals, and handle override cases in your feed.
product_type vs google_product_category in Your Feed
Understand what each category attribute does, how to format both correctly, and when each one controls bidding.
Merchant Center Price Mismatch Disapproval: Trace the Source Attribute
How to identify which price attribute caused a Merchant Center disapproval when your feed and landing page prices diverge.
Brand Attribute in Feeds: Private-Label and Unbranded Products
How to format the brand attribute for private-label or unbranded products, and how that choice interacts with identifier_exists and GTIN rules.
Custom Label Product Feed: Rules, Value Constraints, and Structure
Learn the rules governing custom_label_0–4 in a Shopping feed, value constraints, and how to decide what data to encode.
Shipping Weight and Dimensions in Google Shopping Feeds
Learn when shipping_weight and dimension attributes are required in Merchant Center feeds and how to format values correctly.
description Attribute Rules for Google Shopping Feeds
Length limits, formatting restrictions and prohibited content rules for the description attribute in a Google Shopping feed.