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Browse every guide, tutorial, and deep dive on Google Shopping feed optimization in one place.
availability_date in Shopping Feeds: Format, Conditions and Errors
Learn when availability_date is required, how to format it correctly, and what happens when it is missing or malformed in your product feed.
size_type in Google Shopping Feeds: Values, Format and Rules
Learn when size_type is required, what values it accepts, and how it works with the size attribute to prevent apparel disapprovals.
additional_image_link for Variants: Mapping Extra Images per SKU
How to assign and format additional_image_link at the variant level in a Shopping feed, with format rules and constraints.
Mapping a Shopify Metafield to product_highlight in a Shopping Feed
Learn how to retrieve a Shopify metafield via the Admin GraphQL API and map its value to Google's product_highlight attribute.
age_group in Google Shopping Feeds: Values, Rules and Variants
Learn which age_group values Google accepts, when submission is required, and how it works with item_group_id for apparel variants.
Tax Attribute in Google Shopping Feeds: Format and When to Submit
Learn when to include the tax attribute in your product feed and how to format country, region, rate, and tax_ship sub-attributes correctly.
identifier_exists False: What to Submit and When It Backfires
When to set identifier_exists to false in your product feed, what companion attributes you still need, and what causes its own disapproval.
Color Attribute in Product Feeds: Format Rules and Variant Grouping
Exact character limits, multi-value syntax, prohibited terms and how color ties into item_group_id variant grouping.
sale_price_effective_date: Format Rules and Feed Errors
How to correctly format the sale_price_effective_date attribute in your product feed and avoid common Merchant Center errors.
excluded_destination Feed Attribute: Accepted Values and Format
Control which Google surfaces show your products using excluded_destination and included_destination feed attributes.
Shipping Attribute in Google Shopping Feeds: Format and Rules
Learn the exact sub-attributes, mandatory conditions, and formatting rules for the shipping attribute in Google Shopping product feeds.
Multipack Attribute in Google Shopping Feeds: When and How to Use It
Learn when the multipack attribute is required, what value format to submit, and how it differs from is_bundle in Google Shopping feeds.